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Sony

Sony K-77XR8B Bravia XR8B 77” Class OLED 4K HDR Smart Google TV

$3,999.99
SKU: K77XR8B
UPC: 027242934108
Condition: New
Availability: Special Order - Usually Ships in 3-5 Days
Shipping: Calculated at Checkout
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Descriptions

About: Sony K-77XR8B Bravia XR8B 77” Class OLED 4K HDR Smart Google TV

Connect HD and UHD devices via HDMI 2.1 inputs with advanced gaming features like VRR and ALLM. The built-in Google TV OS provides access to streaming options with your favorites and frequently watched shows brought together in one convenient home screen. For audio, the screen is the speaker; delivering clear sound, aimed at the listener. Featuring Acoustic Surface Audio+, the integrated 2.1-channel speaker system follows the action on screen for immersive, theater-like quality. Additionally, Acoustic Center Sync allows the TV to be used as a center channel with compatible BRAVIA home theater models.

Accurate OLED Lighting

Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. With a high luminance panel and temperature sensor, this TV precisely controls light for brighter pure black pictures.

Real-World Color

See the world's colors with all the vibrance of real life. Access over a billion accurate colors, with subtle differences in hue and saturation that reveal natural shades in every detail.

XR Clear Image Processing

Bring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of people's faces, identify every blade of grass, and marvel at the precise texture of buildings and scenery. Upscaled, simulated, and enhanced 4K images will vary based on source content.

XR OLED Motion

Enhance fast moving content like live sports and action-packed movies with Sony's XR OLED Motion. This advanced processing combats blur and judder by analyzing on-screen motion and precisely controls every frame to ensure picture quality stays smooth, bright, and clear.

Powerful TV Processing

Watch everything with lifelike picture quality, powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time, boosting color, contrast, and clarity.

Studio Calibrated Picture

With decades of film production experience, Sony strives to faithfully reproduce the creator's vision with Studio Calibrated Picture Modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home, with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode, see movies, shows, and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.

Acoustic Surface Audio+

With Acoustic Surface Audio+, actuators behind the TV panel turn the entire screen into a speaker producing a wider, elevated soundstage, enabling audio to follow the action on screen. Voice Zoom 3 intelligently controls dialogue so that every word in a scene is always loud and clear. With support for Dolby Atmos, DTS:X, and 3D Surround Upscaling, everything you watch gets the surround sound treatment.

Center Speaker Sync

Pair your BRAVIA TV with compatible BRAVIA Theater models for the ultimate cinema-like experience at home. Acoustic Center Sync pairs the TVs speakers with the sound system, reinforcing the center channel for clearer, fuller dialog. When connected, easily control the sound settings on the TV's Quick Settings menu, making it easy to adjust volume and sound field with a single remote.

Smart Streaming with Google TV & Google Assistant

With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV brings together your favorite entertainment from across your apps and organizes it all, just for you. Finding what you're looking for is made even easier with Google Assistant. Press the Google Assistant button on the remote or try saying, Hey Google, find action movies to search across your favorite apps. Access entertainment, get answers on screen, and control smart home devices.
Please note, a free-to-use Google account and acceptance of terms of service is required for full feature access. Use of this product without connecting to a Google Account allows only basic features and certain apps.

BRAVIA Connect App

Easily control your BRAVIA TV from your smartphone. With BRAVIA Connect app, you can adjust volume and settings without needing your remote or the TVs on-screen menu. The app also provides technical support, recommendations, and helps you discover useful features.

Optimized for PS5

Get detailed, responsive game play with BRAVIA TV exclusive features for the PlayStation 5 console. Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5 initial setup for detailed, high-contrast scenes. Auto Genre Picture Mode automatically switches the TV to Game Mode when gaming to ensure reduced input lag, and back to Standard Mode when streaming for optimized picture quality.

Features

  • AirPlay 2 and Chromecast built-in
  • Game menu with gaming specific picture options
  • Variable Refresh Rate (VRR)
  • Auto Low Latency Mode (ALLM)
  • Source based Tone Mapping (SBTM)
  • Four-position table stand
  • Compatible with BRAVIA Cam (sold separately) for sound and picture optimization, and video chat
  • Eco Dashboard to customize energy saving settings

Specifications:

  • Display Size: 77"
  • Panel Type: OLED
  • Native Resolution: 3840 x 2160
  • HDR Support: Yes: HDR10/Dolby Vision/Hybrid Log Gamma
  • Variable Refresh Technology: Variable Refresh Rate (VRR)
  • A/V Inputs: Antenna / 3.5 mm (Analog Audio) / HDMI 2.1
  • A/V Outputs: Optical
  • HDCP Support: Yes: Version 2.3
  • Wireless: Wi-Fi 6 (802.11ax) / Bluetooth 5.3
  • Ethernet I/O: 1x RJ45 (Unspecified Ethernet)
  • Virtual Assistant: Apple AirPlay, Works with Alexa, Google Assistant Built-in
  • Smart TV: Yes: Google TV
  • Aspect Ratio: 16:9
  • Display Orientation: Landscape
  • Native Resolution: 3840 x 2160
  • HDR Support: Yes: HDR10/Dolby Vision/Hybrid Log Gamma
  • Contrast Ratio: Near Infinite (Black Pixels Emit No Light)
  • Refresh Rate: 120 Hz
  • Variable Refresh Technology: Variable Refresh Rate (VRR)
  • Auto Low Latency Mode (ALLM): Yes
  • Color Support: Not Specified by Manufacturer
  • Viewing Angle (H x V): 178 x 178°

Video

  • Video System: ATSC
  • TV Tuner: Yes (ATSC, ATSC 3.0, Clear QAM)

Connectivity

  • A/V Inputs
    • 4x HDMI 2.1
    • 1x Coaxial F-Type (RF Antenna)
    • 1x 1/8" / 3.5 mm (Analog Audio)
  • A/V Outputs: 1x TOSLINK Optical (Digital Audio)
  • HDCP Support: Yes: Version 2.3
  • Audio Return Channel (ARC): eARC
  • Wireless: Wi-Fi 6 (802.11ax) / Bluetooth 5.3
  • USB I/O: 2x USB-A (Unspecified Version) [Video/Photo/Charging/Audio]
  • Ethernet I/O: 1x RJ45 (Unspecified Ethernet)
  • Other I/O: 1x 1/8" / 3.5 mm Serial (RS-232C) Control Input
  • Multi-Input Support (PIP/PBP): No

Speaker

  • Built-In Speakers: Yes: 5

Convenience

  • Virtual Assistant: Apple AirPlay, Works with Alexa, Google Assistant Built-in
  • Smart TV: Yes: Google TV

Electrical

  • Power Consumption
    • Typical: 438.0 W
    • Standby: < 0.5 W
  • Input Power: 120 VAC, 60 Hz

General

  • Remote Included: Yes with Built-In Mic
  • Battery: 2x AAA
  • VESA Mounting-Hole Pattern: 300 x 300 mm
  • Dimensions
    • 67.4 x 38.7 x 1.5" / 1713 x 984 x 38 mm (without Stand)
    • 67.4 x 39.8 x 15.9" / 1713 x 1012 x 405 mm (with Stand)
  • Weight
    • 71.2 lb / 32.3 kg (without Stand)
    • 75.0 lb / 34 kg (with Stand)

What's in the box:

  • Sony BRAVIA XR8B 77" 4K HDR Smart OLED TV
  • Power Cord
  • Voice Remote Control with Batteries
  • Tabletop Stand
  • Limited 1-Year Manufacturer Warranty

Most products include a limited one year manufacturer’s warranty covering defects in materials and workmanship under normal use. Warranty coverage does not apply to improper installation, misuse, or damage caused by operation outside manufacturer specifications. For complete warranty terms, exclusions, and claim procedures, please visit our full Warranty Policy page.

Most products include a limited one year manufacturer’s warranty covering defects in materials and workmanship under normal use. Warranty coverage does not apply to improper installation, misuse, or damage caused by operation outside manufacturer specifications. For complete warranty terms, exclusions, and claim procedures, please visit our full Warranty Policy page.

Fast shipping across Canada from our Toronto warehouse. Most orders ship within 1–2 business days. Shipping costs and delivery estimates are calculated at checkout. Returns are accepted on eligible items that are unused and in original packaging within our return period. For full details, please view our Shipping Policy and Returns & Exchanges Policy.

Please note that final sale, clearance, open-box, and refurbished items are not eligible for returns or refunds. These items may only be covered under their respective warranty or exchange terms where applicable. For full details regarding open-box items, please review our Open Box Policy.

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